From: Bob B*****
Sent: June-20-11 9:20 PM
Subject: Your car may need servicing
A couple of months ago you were working with our Sales Department, but ended up purchasing your vehicle?at another dealership.??Even though we weren't able to provide you with your new vehicle, we would like to help you keep?the vehicle you did buy running the best that it can.? I am Bob B****?, the Service Manager here at CMP Automotive Ltd. ?.? I manage an award winning?group of service specialists.?
I would love the chance to show you why we are the best Service Department in the area.? Please call us at (403) 207-1011?and schedule your next oil change with us.? In fact, if you mention that you received this email when you schedule your?appointment, we'll give you 10% off our normal price.
Thank you for your consideration,
From: Deborah S [mailto:email@example.com]
Sent: June-20-11 10:43 PM
To: 'Bob ‘'
Subject: RE: Your car may need servicing
Thanks for your note. I thought I’d just let you know that you didn’t miss out on a sale, and that no one else got one from me either. I decided just to keep the car I had, as nothing else seemed quite as right for me as it is.
But the real point of my writing back is to let you know that you need to check the formatting of your emails, as the punctuation seems firmly stuck at the question mark. It made me laugh, but I’m sure you don’t want that reaction from all of your prospective customers.
My son recently gave up his job in sales at a car dealership after a valiant effort, and thanks to his experience I can appreciate how difficult and sometimes dispiriting a job it is. I wouldn’t like to think that your apparent uncertainty might lose you a potential sale.
I wish you, quite sincerely, every success in this creative endeavour to bring in customers.