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Monday, 22 February 2010

A fragrant thought


This morning  I was opening a new bag of dried cat food ('For Indoor Cats' - i.e. cats like mine, with more sense than to venture out in this weather) and spotted this claim on it:


Not only does it show a rather odd-shaped cat squatting tidily in a litter tray, but indicates by means of a helpful red arrow the  connection between the product and the resulting source of odour. This is for those of us who may never have understood the connection between food in/poop out.

So thoughtful of those cat food manufacturers to let us know. We worry about odours.



Now I know from experience that persuading (they'd call it brutally forcing) cats onto a dry diet makes a huge and positive difference in the horror that can be litter-scooping, but 60% is a very precise sort of a claim. 

How did they measure that reduction? Is there a Faecal Odour Assessor in the organisation? What were the Essential Requirements in the job description? Is he/she allowed a margin of error? Would customers complain if, say, they thought the odour had reduced by only 54%? Were any cats consulted?

I'm not complaining, of course. Any reduction in pong is fine by me. But I am wondering.
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7 comments:

  1. Very funny, Rachel!! Where on earth did you find that ....oh never mind, I just looked at the small print. Collegehumour.com

    Well, you know, 60% of statistics are made up on the spot.

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  2. Maybe stinkier air means the nostrils flair just a little bit more than they did before, and scientists can probably measure the differences in nostril flair with a micrometer.

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  3. Just a thought - are you sure that it is actually food that you are feeding your cats and not cat litter? Its just that the 60% reduction sounds more suited to the latter. You might wanna check that your cats aren't losing weight.

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  4. The label, if I'm not mistaken, says -60% (MINUS 60%) ODOR Reduction.
    Now, when I was at school, a MINUS reduction meant an INCREASE!
    (Minus x Minus = PLUS). I smell a rat! Or something!

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  5. I love the suggestions on the 'soiled the air' poster. 'Ever so casually, open a window or TWO'? I'd say that was 'ever so unsubtle'.

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  6. And they call it food? What on earth is in it and can it possibly be healthy in any way?

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  7. These are great captures, ya duh (lol). I have a young indoor mostly, red- but she prefers to use the out of doors. I've heard dry (I do supplement with it) is terrible for them (reminds me of the last incident with China and that leather solvent that conviently passed as a protein). Anyway, my old grey loves raw fish.. beef second (not raw) and chicken, semi raw? Cheers-

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